“You can’t depend on your eyes, when your imagination is out of focus“
– Mark Twain
For me, the act of designing something begins way before taking pen to paper – it starts with asking the right questions of my client. Some clients have a very clear vision of their needs for a project, but this is far from common. Through careful discussions, I am then able to work out exactly what my clients wish to achieve with their project, and how they wish to be presented. Only then do I start thinking about how I can distill these ideas into their simplest forms so that the message they are trying to convey does not get lost in the sea of noise that bombards their customers on a daily basis.
Much of my work comes from the music industry based here in Ibiza, creating attention-grabbing logos, posters, flyers and album artwork for artists and labels, but I’m just as at home crafting anything needed by a business or artist looking to set themselves apart from the crowd.